                    &\multicolumn{1}{c}{(1)}         &            &                     &            &                     &            \\
                    &        Both         &            &Electioneering         &            &      Policy         &            \\
\hline
Competitiveness     &                     &            &                     &            &                     &            \\
Previous campaign experience&       1.067         &      (1.13)&       1.019         &      (0.44)&       1.190\sym{***}&      (5.31)\\
First preference share&       1.002         &      (0.16)&       1.013         &      (1.17)&       1.002         &      (0.16)\\
Campaign Period     &       6.082\sym{***}&      (9.86)&       3.736\sym{***}&      (9.78)&       0.861         &     (-1.09)\\
Campaign Period $\times$ First preference share&       0.970\sym{*}  &     (-2.34)&       0.996         &     (-0.36)&       0.988         &     (-1.44)\\
Campaign Period $\times$ Previous campaign experience&       1.092         &      (1.50)&       1.049         &      (1.12)&       0.990         &     (-0.30)\\
Male                &       1.115         &      (0.67)&       1.098         &      (0.91)&       0.972         &     (-0.23)\\
Male $\times$ Campaign Period&       1.130         &      (0.63)&       1.111         &      (0.71)&       1.359\sym{*}  &      (2.25)\\
Time until election &       0.994\sym{***}&     (-9.49)&       0.992\sym{***}&    (-16.43)&       1.001         &      (1.59)\\
Fianna Fáil        &       0.402\sym{**} &     (-3.10)&       1.062         &      (0.31)&       0.513\sym{***}&     (-4.25)\\
Fine Gael           &       0.247\sym{***}&     (-4.47)&       0.939         &     (-0.32)&       0.421\sym{***}&     (-5.83)\\
Green Party         &       0.849         &     (-0.51)&       0.979         &     (-0.10)&       0.849         &     (-0.90)\\
Labour              &       0.497         &     (-1.94)&       0.920         &     (-0.35)&       0.426\sym{***}&     (-4.01)\\
Other/Ind           &       0.581         &     (-1.54)&       0.935         &     (-0.30)&       0.638\sym{*}  &     (-1.99)\\
Sinn Féin          &       0.641         &     (-1.14)&       0.954         &     (-0.19)&       0.491\sym{*}  &     (-2.41)\\
Social Democrats    &       0.639         &     (-1.24)&       0.972         &     (-0.12)&       0.724         &     (-1.72)\\
Solidarity-PBP      &       1.357         &      (0.84)&       1.560         &      (1.88)&       1.112         &      (0.52)\\
District magnitude  &       0.763\sym{*}  &     (-2.23)&       0.985         &     (-0.18)&       0.898         &     (-1.22)\\
Candidates running  &       1.036         &      (1.09)&       1.012         &      (0.63)&       1.011         &      (0.40)\\
Urban               &       1.092         &      (0.65)&       1.033         &      (0.39)&       1.124         &      (1.04)\\
Twitter length      &       1.000         &     (-1.38)&       1.000\sym{**} &     (-3.15)&       1.000         &     (-1.67)\\
Followers count     &       1.000         &      (0.84)&       1.000         &     (-0.27)&       1.000\sym{*}  &      (2.06)\\
Rolling average of no. of tweets (7 days)&       0.969\sym{**} &     (-2.88)&       0.961\sym{***}&     (-5.19)&       0.982\sym{*}  &     (-2.21)\\
Rolling average of retweets (7 days)&       1.006         &      (1.94)&       1.002         &      (0.76)&       1.004         &      (1.43)\\
Sum of likes on previous 10 tweets&       1.000         &     (-1.88)&       1.000         &     (-1.57)&       1.000\sym{*}  &     (-2.52)\\
Sum of retweets on previous 10 tweets&       1.001         &      (1.87)&       1.000         &      (1.13)&       1.001\sym{*}  &      (2.44)\\
\hline
Observations        &      104420         &            &                     &            &                     &            \\
